For the women juggling clients, kids, chaos… and two elves who refuse to behave.
If the thought of Black Friday deals, Christmas promos, festive offers, and the constant pressure to “make the most of Q4” is already tightening your chest… Welcome.
And that’s before we even mention December in its true form — the one where you’re writing letters to Santa, juggling Christmas concerts, organizing costumes, navigating school fairs, managing the never-ending list of seasonal demands, and dealing with elves who seem to create more chaos than your actual children.
Let’s be honest for a moment:
I’m convinced Elf on the Shelf was invented by a woman who hates mothers.
The sheer audacity of a fictional character being able to create more real-world mess than anyone else in the house is honestly impressive. There are days when the elves feel like your third and fourth children — except these ones don’t pay rent, don’t listen, and definitely don’t clean up after themselves.
And amidst all this festive madness, you’re still expected to show up like a calm, composed CEO.
Of course you’re overwhelmed.
December isn’t just busy.
December is an ambush.
It’s the month where your two-hour work block shrinks into twenty minutes because someone needs a nativity costume, your dad needs picking up, the dog throws up the exact moment you sit down to film something important, and suddenly you’re running your business from the school car park again.
And yet, the online world tells you that if you were “serious,” you’d have:
- your Black Friday funnel running
- your Christmas campaign polished
- your posts scheduled
- your newsletters written
- your DMs handled
- your January launch planned
- your visibility maintained
While peacefully sipping a gingerbread latte in a tidy home.
Right.
Okay.
Sure.
Here’s the truth you need to hear:
You’re not overwhelmed because you’re doing December wrong.
You’re overwhelmed because your business is too dependent on you.
That’s it.
That’s the answer.
December doesn’t break women because they can’t cope.
It breaks women because their businesses never learned how to cope without them.
Every enquiry waits for you.
Every follow-up waits for you.
Every lead, sale, DM, and process waits for you.
Every piece of content requires your hands, your brain, your presence.
And December gives you… none of those things.
When everything is manual, December becomes a battlefield —
not because you’re failing, but because the model is.
This is why the 10-Hour Workweek matters so much, especially now.
It isn’t about squeezing more into less.
It isn’t about hustling “efficiently.”
It’s about building a business that keeps moving when you can’t.
Imagine a December where:
- your messages are being replied to while you’re hiding chocolate coins from your children
- your Black Friday offer is delivered automatically
- leads are being nurtured even when you’re untangling fairy lights
- your content is posting itself while you’re wrestling with wrapping paper
- your audience still feels connected, even on the days you can’t show up
- your business doesn’t collapse because Christmas arrived
Imagine a December where your entire business doesn’t grind to a halt just because life picked up speed.
That’s what automation does.
It carries the weight when you can’t.
It creates space when life gets noisy.
It gives you the luxury of breathing room when December becomes a circus.
And it proves something powerful:
You are allowed to be both a present mum AND a successful business owner without doing everything manually.
You’re allowed to create a business that supports you through the messiest months of your life.
You’re allowed to choose ease over exhaustion.
You’re allowed to let systems carry what your brain simply can’t in December.
You are allowed to protect yourself from burnout.
A business that collapses in December is not a reflection of your ability —
it’s a reflection of the systems you’ve been forced to rely on.
And now, finally, you get to change them.
You deserve a December that feels magical instead of miserable.
A December where your business breathes with you, not against you.
A December where the only thing creating chaos is the elves —
Not your business.
If this resonates, stay close.
This is exactly what the 10-Hour Workweek was built for.