Let’s start with a confession:
I don’t run a 10-Hour Workweek because I’m effortlessly productive, wildly organised, or spiritually
aligned with the Goddess of Scheduling.
I run a 10-Hour Workweek because my life is already full.
Children.
Horses.
House.
Family.
Unexpected curveballs.
School emails.
Laundry breeding in the shadows.
You know. Life.
So when people hear “I only work ten hours a week” , they often imagine:
❌ scented candles
❌ minimalist desk
❌ yoga before emails
Meanwhile I’m over here:
🔥 drinking cold tea
🔥 opening the washing machine to find I forgot to press start
🔥 Googling “how long does glitter last in the ecosystem”
And yet , the business still runs.
Not because I do more. But because I designed it differently.
What a 10-Hour Workweek Actually Isn’t
It’s not: • working secretly every night • outsourcing my entire life • passive income fantasy world •
pretending motherhood is “time freedom” • endless grind condensed into panic-hours
It’s not polished.
It’s not perfect.
It’s intentional.
The Reality: What 10 Hours Per Week Really Looks Like
A 10-Hour Workweek looks like:
✔ Clear priorities , knowing what moves the needle
✔ Tiny consistent actions , little and often beats sporadic marathons
✔ Workflows instead of willpower , systems that work when you can’t
✔ Automation as support , not pressure to scale
✔ Deeply human communication , warmth that doesn’t require your constant presence
It looks like setting things up so future-you doesn’t want to write a strongly-worded letter to past-
you.
It looks like work that continues working…
while you’re doing school pickup
watching practice rounds in a ballroom
or simply lying down for a minute
because your brain popped.
Why Women Need This Business Model More Than Anyone
Women are often: • CEO • default parent
- family admin officer
- emotional care department
- logistics manager
- crisis response unit
- AND lead income generator
and still expected to smile politely.
So when traditional business advice says:
“Just work harder.”
“Push more.”
“Wake up earlier.”
I’d like to invite them to live inside my life for approximately three days and then reassess.
Because we don’t need more hustle. We need more support.
The Nervous System Test: How I Measure Success
Here’s how I measure whether a strategy works:
Does it help you breathe out?
Because I don’t want my business to live in my chest like a small panicked bird.
I want it to hum gently in the background.
Present.
Reliable.
Steady.
So my nervous system doesn’t have to hold everything.
That’s what automation , done gently , gives you. Not “scale to the moon” energy. Just quiet relief.
The Boundaries That Built This Workweek
A 10-Hour Workweek requires choices like:
- Prioritising depth over noise , one offer done brilliantly beats ten done badly
- Building one offer well , mastering before expanding
- Repurposing instead of reinventing , your best content de-serves a second life
- Letting systems carry some of the load , technology as teammate, not master
- Choosing rest without guilt , revolutionary for women, apparently
And the biggest one:
Believing you’re allowed to want an easier life.
Because sometimes we don’t struggle because business is hard. We struggle because we’re carrying
too much alone.
Real-World Proof: When Blackpool Tested Everything
Recently, when my daughter competed in Blackpool, I stepped away for six full days.
Six.
Past-Me would have unravelled.
This time? The business kept moving.
Emails.
Leads.
Content.
Sales.
Not perfect. Not dramatic. Just quietly… happening.
And I stood there under chandeliers thinking:
“This. This is the point.”
Not big numbers. Not vanity metrics. But presence.
Being where my child needed me without my business needing me at the same time.
Redefining Success for Real Life
For me, success is:
✨ My kids feeling seen , properly present, not half-listening while typing
✨ My clients feeling supported , even when I’m not actively working
✨ My nervous system feeling safe , business as sanctuary, not stress source
✨ My business feeling sustainable , built for the long game, not quick wins
And yes : tea I actually get to drink before it goes cold.
Luxury.
If You’re Longing for This Too: Where to Start
You don’t need to burn everything down.
You don’t need to become a tech wizard.
You don’t need to shout on the internet.
You just need:
- Simple workflows : start with one email sequence
- Clear messaging : know exactly who you help and how
- Kinder expectations : of yourself, your timeline, your progress
- Automation that feels human : warm technology, not cold efficiency
- Permission to choose ease : the hardest part for most women
Because life will always keep happening. And your business should be built to bend : not break.
The Heart vs Engine Approach
I don’t want to be the engine of my business.
I want to be its heart.
And hearts? They need rest.
So here’s to:
women choosing sustainability over self-sacrifice
and building businesses that give back to their lives
instead of taking over them.
The 10-Hour Workweek isn’t about doing less.
It’s about living more.
And honestly? I wouldn’t trade it for anything.