I used to believe that visibility had to look a certain way.
Neat.
Intentional.
Well-lit.
Almost… curated.
I thought that to show up online, I needed the perfect pocket of silence, a tidy desk, a good hair day, a child-free hour, or at least a version of myself that wasn’t running on a cocktail of caffeine and stubborn determination.
But this week — in between decorating a car like the Polar Express, navigating Kew Gardens with two children who refused to agree on a favourite light display, attending a George Michael tribute night where I questioned several of my life choices, and managing a horse who currently resembles a patchwork plush toy — I was reminded of something important:
Visibility doesn’t come from big, polished moments.
It comes from tiny, ordinary ones.
The ones you barely notice at the time.
The ones you don’t think are worth sharing.
The ones that feel too mundane, too chaotic, too “not enough.”
But these are the moments that reveal your real life.
These are the moments that people trust.
The Myth of the “Big Visibility Moment”
There’s an idea floating around the business world that significant visibility requires significant action — a flawless reel, a perfectly structured live, a beautifully staged B-roll montage of your morning routine.
But the truth is, most of us don’t live inside perfectly curated mornings.
We live inside school runs and half-drunk cups of tea and children who suddenly remember a homework task that’s due in eight minutes.
We live inside houses that refuse to stay clean, inboxes that multiply like gremlins, and festive schedules that require a level of stamina even olympians would question.
If you’re waiting for the big moment — the perfect post, the perfect video, the perfect creative spark — you’ll be waiting a long time.
Meanwhile, life is happening in the cracks.
The Real Visibility Happens Between Things
Here’s what I noticed at Kew Gardens:
While the kids were mesmerised by a tunnel of twinkling lights, I was watching something else — the way the entire place hummed with quiet magic. It wasn’t staged or forced or scripted. It was effortless. The kind of beauty you couldn’t manufacture, even with filters and planning and Pinterest boards.
And that’s exactly the energy visibility is built on.
Not the big gesture, but the small noticing.
Not the perfect content day, but the three seconds where something in your life aligns with something you want to say.
It’s the moment a thought lands.
A realisation.
A tiny story.
A flicker of emotion.
An honest observation.
That’s the content people feel.
That’s the content people remember.
Your Audience Wants To See You Living, Not Performing
This feels especially true on weeks like mine — where the days are full but not smooth, fun but not restful, beautiful but not Instagram-perfect.
And yet, these are the weeks where I show up the most.
Not because I’m trying harder.
But because I’ve stopped trying to perform visibility, and started letting it be woven into my life.
My audience doesn’t need me to be polished.
They need me to be human.
Warm.
Present.
A little chaotic, a lot committed — the mum-founder who’s doing her best and laughing while she does it.
When I share those small moments — the marshmallow debates, the school-gate chaos, the horse who looks like he got bored halfway through a haircut — people respond.
They say,
“Oh my god, SAME.”
“I feel so seen.”
“It’s not just me.”
“I love how real you are.”
And that is the foundation of trust.
Trust builds connection.
Connection drives visibility.
Visibility builds momentum.
It’s never been about perfection.
It’s always been about presence.
The Tools Are Just Tools — The Magic Is You
This is where AI tools like CapCut become powerful, not because they create the magic, but because they help you capture it before it slips away.
A tool can polish your story.
But only you can live it.
Only you can notice:
- the way your child’s face lights up at something small
- the humour in your own chaos
- the moment you catch yourself softening
- the lesson in something inconvenient
- the beauty in something ordinary
These moments don’t announce themselves.
They don’t wait for your camera to be ready.
They don’t care whether your house is tidy.
They appear. Quietly. And then they pass.
Your job is simply to catch them.
Even roughly.
Even imperfectly.
Even in your phone notes while sitting in a car that smells like sugar and Christmas.
That’s enough.
What This Week Taught Me (Again)
I used to believe visibility lived in big actions.
Now I know it lives in small ones — the ones you repeat without thinking, the ones that feel effortless because they’re honest.
The small moment where you breathe before the next round of chaos.
The small thought that becomes a caption later.
The small laugh you share with your audience when something goes wrong.
The small truth that makes someone feel less alone.
Those moments build a brand far more powerful than any perfectly scripted video.
They create resonance.
They create loyalty.
They create momentum.
Small moments, repeated often, become the foundation of big visibility.
If You Take Anything From This Blog…
Let it be this:
You don’t need a perfect day, or a quiet house, or a spacious schedule to show up online.
You just need to notice the moments you’re already living.
Because when you do, visibility stops being something you chase —
and becomes something that flows naturally from who you are.