If you’ve ever opened your laptop and thought, “I can’t keep up with it all — Instagram, LinkedIn, Pinterest, TikTok, Facebook, blogs, Lives…” — take a deep breath.
You don’t need to be everywhere. You just need to be remembered.
Being remembered comes from clarity and consistency, not constant noise. The truth is, showing up every day on every platform isn’t visibility — it’s exhaustion disguised as strategy.
Let’s change that.
Why “Be Everywhere” Is Bad Advice
Somewhere along the line, we were told that the key to growing online was frequency. The more you post, the more you grow — right?
Except what actually happens is burnout.
You start posting to keep up rather than connect.
You lose your voice trying to please algorithms instead of people.
What your audience really remembers is energy — your tone, your message, the feeling you leave them with. And that energy disappears when you’re stretched too thin.
Real growth comes from repetition of the right message, not random volume.
The Visibility Equation: Frequency × Familiarity × Feeling
Let’s break it down:
| Element | What It Means | Why It Matters |
| Frequency | How often you show up | Keeps you top of mind |
| Familiarity | How consistent your message is | Builds trust and recognition |
| Feeling | The emotional tone you bring | Makes people care and remember you |
Most people only focus on frequency — posting more.
But when you build content around familiarity and feeling, you stand out without needing to shout.
That’s why my entire content philosophy — and the £197 Show-Up System — is built around 10 core pieces of content.
Not 30 posts. Not 100 reels. Just 10 intentional, magnetic messages that can be adapted across your platforms for a whole month.
How to Create Content That People Remember
Here’s a quick three-step process that you can use right now to shift from everywhere to impactful.
1️⃣ Start with the Moment That Matters.
Think about a story or truth your audience will instantly relate to. Something human and specific. For example:
“I once spent three hours editing a post that got five likes — and I realised the problem wasn’t my content. It was my energy.”
2️⃣ Extract the Message.
What do you want people to take away from that story? Maybe it’s “You don’t need perfect posts, you need aligned ones.” That’s your core message.
3️⃣ Repurpose with Purpose.
Use AI to help you reframe that message across formats:
- A 60-second reel (emotion)
- A carousel post (education)
- A newsletter (depth)
- A quote graphic (reminder)
- A blog (authority)
One idea. Five formats. Maximum familiarity.
The 10×30 Framework for Sustainable Visibility
Here’s what I teach inside the Show-Up System — and what you can start applying right now:
🧭 Step 1: Choose your 10 Core Topics.
Each one represents something you want your audience to associate with you — your expertise, story, or philosophy.
🔁 Step 2: Repurpose them over 30 days.
Each piece gets recycled across platforms with small tweaks using AI tools.
📊 Step 3: Measure what resonates most.
Instead of spreading yourself thin, you’ll deepen your impact where your message lands strongest.
This is how you stay visible without being everywhere.
Prompts to Help You Start Today
If you want to apply this right away, here are three AI prompts to test:
💬 “Turn this story into three short post ideas for women who feel burnt out by social media.”
💬 “Rephrase this paragraph for a LinkedIn audience, keeping the same tone but adding authority.”
💬 “Create five title variations that sound empowering but not salesy.”
Even these small steps can transform how people remember you — because you’re finally building consistency from a place of calm.
Final Thought: Visibility Isn’t About Shouting Louder — It’s About Being Recognised Sooner
Your audience doesn’t remember who posts the most.
They remember who made them feel something meaningful.
When your message is clear, your system is simple, and your energy is aligned — your content starts working even when you’re offline.
That’s what the £197 Show-Up System teaches you to do:
create less, connect more, and stay remembered.