I want to talk honestly about something I think many women in business secretly feel: We’re not lacking ambition.We’re lacking capacity. Because yes — I’m technically a business owner.But I’m also: A mum.A daughter.A school-run-chauffeur.A meal-assembler.Occasional admin assistant to life itself.And the woman everyone asks when they can’t find the scissors. And somewhere in the […]
Tag Archives: AIMarketing
A friend recently asked me: “How do you do everything you do — without burning out?” And the answer is very simple. I don’t. I don’t do everything. I don’t try to. And I no longer measure success by how exhausted I am. Because there was a time I did — and it nearly broke […]
I used to believe that visibility had to look a certain way. Neat.Intentional.Well-lit.Almost… curated. I thought that to show up online, I needed the perfect pocket of silence, a tidy desk, a good hair day, a child-free hour, or at least a version of myself that wasn’t running on a cocktail of caffeine and stubborn […]
There’s a myth floating around the online business world that visibility requires calm, structured, beautifully curated days — the kind where your hair behaves, your desk is pristine, and your children are unusually quiet. I don’t know who started that rumour, but it definitely wasn’t a mum-founder with horses. This week alone, I’ve deep-cleaned my […]
A four-hour power cut turned into the most productive moment of my week — here’s what it taught me about systems, visibility, and building a business that survives real life. There are certain sounds every parent can instantly recognise.A sibling dispute.A toilet flush that went on too long.A horse doing something suspiciously quiet.A child whispering, […]
If you ever want an accurate metaphor for running a business as a mum in November, try this: Picture Brucey — 700 kilos of opinionated chaos — deciding that TODAY is the day he wants to rearrange the stable while the blacksmith looks on in mild amusement. That’s pretty much the emotional landscape of every […]
Let’s be honest — AI gets talked about like it’s some kind of magic trick. One click and poof, your content writes itself, your marketing’s done, your business explodes. But here’s the truth: AI isn’t magic. It’s a mirror. It reflects back the systems, the confidence, and the clarity you already have. If your workflow […]
If the word “automation” makes you picture sterile dashboards, robotic voices, or complicated tech setups — you’re not alone.Most women in business instinctively resist automation because it feels cold, rigid, and disconnected from the creative energy that built their brands in the first place. But automation, when designed with flow, can actually amplify your intuition […]
If your to-do list feels endless, your brain has 27 tabs open, and you’re constantly shifting between clients, kids, and content… you’re not alone.Women in business carry a unique mental load — and the old productivity advice doesn’t work anymore. You don’t need more hustle.You need harmony.And that’s where AI can become your quietest, most […]
Introduction Even the most motivated business owners hit creative walls. You sit down to plan your content and… nothing. No ideas, no motivation, just a blank screen and a creeping sense of guilt for not being “consistent.”Here’s the truth: inspiration isn’t what builds visibility — structure does. When you know where to look, ideas are […]
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