There are two types of women experiencing business overwhelm: those who openly admit they’re drowning, and those who’ve become so skilled at appearing fine that even they believe it. If you’re reading this, you’re likely in the second category. And here’s the thing: business overwhelm doesn’t show up because you’re incompetent. It shows up because […]
There are two types of weeks. There are the ones where you plan to finally get your systems sorted. You’ll batch content, set up automations, maybe even organise that Notion board that’s been judging you since November. And then there are the ones where life laughs in your face. This week has been the second […]
There are two types of women in business right now. The first has seventeen browser tabs open, three AI tools on free trials, a Pinterest board called “AI Strategy 2025,” and a growing sense that she’s somehow falling behind despite consuming more content than ever before. The second uses one tool. Maybe two. She couldn’t […]
There are two types of women using AI in their business right now. The first type has seventeen browser tabs open, three half-watched tutorials queued up, and a notes app full of “must try this tool!” recommendations she found at 11:47pm while avoiding sleep. She feels perpetually behind. She’s convinced everyone else has cracked some […]
There are two types of AI users. The first opens seventeen tabs before breakfast. She’s downloaded three new tools this week because someone on LinkedIn called them “game-changers.” Her browser history looks like a panic attack. She’s busy: frantically, exhaustingly busy: but she couldn’t tell you what any of it is actually for. The second […]
There are two types of women using AI in their business right now. The first has seventeen browser tabs open. She’s downloaded three new apps this week, watched a webinar about prompt engineering, bookmarked four “ultimate AI tool” threads, and is currently wondering whether she should switch from ChatGPT to Claude to Gemini to… something […]
There are two types of people scrolling LinkedIn right now. The first sees yet another AI post about the “10 tools you MUST be using” and thinks, great, more homework I’m already behind on. The second sees the same post and thinks… actually, no. They think the exact same thing. Because that’s the only reasonable […]
We talk about AI like it’s a business upgrade. More efficient.More productive.More output.More content. More. More. More. But what if — for women —AI isn’t actually about more? What if the real gift isless? Less pressure.Less decision-fatigue.Less mental juggling.Less feeling like everything depends on you. Because let’s be honest: Women rarely run businesses in isolation. […]
A muddy horse, a ruined mane, and an unexpected lesson about business transformation. Here’s what Bruce taught me about change, mess, and progress. Some people get their business inspiration from books.Some from podcasts.Some from millionaire mentors on YouTube. I get mine from a horse. Specifically, Bruce — the 1700kg draft horse who lives like every […]
If you ever want an accurate metaphor for running a business as a mum in November, try this: Picture Brucey — 700 kilos of opinionated chaos — deciding that TODAY is the day he wants to rearrange the stable while the blacksmith looks on in mild amusement. That’s pretty much the emotional landscape of every […]