Tag Archives: Women in Business

Why Calm Systems Beat Hustle — And How Automation Lets Me Run a Business in 10 Hours a Week

I want to talk honestly about something I think many women in business secretly feel: We’re not lacking ambition.We’re lacking capacity. Because yes — I’m technically a business owner.But I’m also: A mum.A daughter.A school-run-chauffeur.A meal-assembler.Occasional admin assistant to life itself.And the woman everyone asks when they can’t find the scissors. And somewhere in the […]

Why I’ll Never Build a Business That Competes With My Life

A friend recently asked me: “How do you do everything you do — without burning out?” And the answer is very simple. I don’t. I don’t do everything. I don’t try to. And I no longer measure success by how exhausted I am. Because there was a time I did — and it nearly broke […]

How I Built a Calm Content Flow That Runs in 10 Hours a Week

There are two types of business owners in January.There are those who come sprinting back into the year shouting “NEW YEAR, NEW ME!” while colour-coding their goals in six different notebooks. And then there’s the rest of us — the ones who enter slowly, like a suspicious cat, holding a cup of tea and muttering, […]

You Don’t Need a Perfect Day to Be Visible: How I Built a System That Survives Real Life

There’s a myth floating around the online business world that visibility requires calm, structured, beautifully curated days — the kind where your hair behaves, your desk is pristine, and your children are unusually quiet. I don’t know who started that rumour, but it definitely wasn’t a mum-founder with horses. This week alone, I’ve deep-cleaned my […]

What Bruce the Swamp Monster Taught Me About Business

A muddy horse, a ruined mane, and an unexpected lesson about business transformation. Here’s what Bruce taught me about change, mess, and progress. Some people get their business inspiration from books.Some from podcasts.Some from millionaire mentors on YouTube. I get mine from a horse. Specifically, Bruce — the 1700kg draft horse who lives like every […]

The Day My House Stopped… But My Business Didn’t

A four-hour power cut turned into the most productive moment of my week — here’s what it taught me about systems, visibility, and building a business that survives real life. There are certain sounds every parent can instantly recognise.A sibling dispute.A toilet flush that went on too long.A horse doing something suspiciously quiet.A child whispering, […]

The Day My Child’s Lunchbox Developed Separation Anxiety

You know you’re deep into mum-life when you find yourself standing in the kitchen at 8:07am negotiating with an inanimate object. This week, my daughter’s snack box decided it no longer wanted to live a quiet life in the school locker.No.It developed separation anxiety. It clung to me.It sat in the passenger seat of my […]

When Black Friday Collides with Christmas Chaos: Why You’re Overwhelmed

For the women juggling clients, kids, chaos… and two elves who refuse to behave. If the thought of Black Friday deals, Christmas promos, festive offers, and the constant pressure to “make the most of Q4” is already tightening your chest… Welcome. And that’s before we even mention December in its true form — the one […]

You Don’t Need to Be Everywhere — You Need to Be Remembered

If you’ve ever opened your laptop and thought, “I can’t keep up with it all — Instagram, LinkedIn, Pinterest, TikTok, Facebook, blogs, Lives…” — take a deep breath. You don’t need to be everywhere. You just need to be remembered. Being remembered comes from clarity and consistency, not constant noise. The truth is, showing up […]

Stop Treating AI Like a Magic Trick: It’s a Mirror

Let’s be honest — AI gets talked about like it’s some kind of magic trick. One click and poof, your content writes itself, your marketing’s done, your business explodes. But here’s the truth: AI isn’t magic. It’s a mirror. It reflects back the systems, the confidence, and the clarity you already have. If your workflow […]