There are two types of weeks. There are the ones where you plan to finally get your systems sorted. You’ll batch content, set up automations, maybe even organise that Notion board that’s been judging you since November. And then there are the ones where life laughs in your face. This week has been the second […]
It’s Friday afternoon. The week has done what weeks do , thrown a few curveballs, demanded more than you planned, and probably included at least one moment where you stared at your screen wondering if everyone else has figured something out that you haven’t. Here’s the truth: they haven’t. This week, we’ve talked about using […]
There are two types of women in business right now. The first has seventeen browser tabs open, three AI tools on free trials, a Pinterest board called “AI Strategy 2025,” and a growing sense that she’s somehow falling behind despite consuming more content than ever before. The second uses one tool. Maybe two. She couldn’t […]
There are two types of women using AI in their business right now. The first type has seventeen browser tabs open, three half-watched tutorials queued up, and a notes app full of “must try this tool!” recommendations she found at 11:47pm while avoiding sleep. She feels perpetually behind. She’s convinced everyone else has cracked some […]
There are two types of women in business right now. The first opens LinkedIn at 7:43am, sees seventeen posts about “the AI tool that will change everything,” feels her stomach drop, and spends the next forty minutes spiralling down a rabbit hole of tutorials she’ll never finish. She emerges feeling behind, inadequate, and vaguely panicked: […]
There are two types of women in business right now. The first has seventeen browser tabs open, three AI newsletters she hasn’t read, a saved Instagram reel about “the tool that will change everything,” and a vague sense that she’s falling behind because someone on LinkedIn just discovered something called Claude and won’t shut up […]
There are two types of AI users. The first opens seventeen tabs before breakfast. She’s downloaded three new tools this week because someone on LinkedIn called them “game-changers.” Her browser history looks like a panic attack. She’s busy: frantically, exhaustingly busy: but she couldn’t tell you what any of it is actually for. The second […]
There are two types of people when it comes to starting something new. The first type reads one article, watches half a tutorial, and dives in with the confidence of a toddler approaching a birthday cake. Messy? Absolutely. But they’re already learning. The second type… well. They read seventeen articles. They bookmark forty-three tutorials. They […]
There are two types of women using AI in their business right now. The first has seventeen browser tabs open. She’s downloaded three new apps this week, watched a webinar about prompt engineering, bookmarked four “ultimate AI tool” threads, and is currently wondering whether she should switch from ChatGPT to Claude to Gemini to… something […]
There are two types of people scrolling LinkedIn right now. The first sees yet another AI post about the “10 tools you MUST be using” and thinks, great, more homework I’m already behind on. The second sees the same post and thinks… actually, no. They think the exact same thing. Because that’s the only reasonable […]