There are two types of women in business right now. The first has seventeen browser tabs open, three AI tools on free trials, a Pinterest board called “AI Strategy 2025,” and a growing sense that she’s somehow falling behind despite consuming more content than ever before. The second uses one tool. Maybe two. She couldn’t […]
Tag Archives: Digital Visibility
There are two types of women in business right now. The first opens LinkedIn at 7:43am, sees seventeen posts about “the AI tool that will change everything,” feels her stomach drop, and spends the next forty minutes spiralling down a rabbit hole of tutorials she’ll never finish. She emerges feeling behind, inadequate, and vaguely panicked: […]
There are two types of AI users. The first opens seventeen tabs before breakfast. She’s downloaded three new tools this week because someone on LinkedIn called them “game-changers.” Her browser history looks like a panic attack. She’s busy: frantically, exhaustingly busy: but she couldn’t tell you what any of it is actually for. The second […]
There are two types of people when it comes to starting something new. The first type reads one article, watches half a tutorial, and dives in with the confidence of a toddler approaching a birthday cake. Messy? Absolutely. But they’re already learning. The second type… well. They read seventeen articles. They bookmark forty-three tutorials. They […]
There are two types of women using AI in their business right now. The first has seventeen browser tabs open. She’s downloaded three new apps this week, watched a webinar about prompt engineering, bookmarked four “ultimate AI tool” threads, and is currently wondering whether she should switch from ChatGPT to Claude to Gemini to… something […]
There are two types of people scrolling LinkedIn right now. The first sees yet another AI post about the “10 tools you MUST be using” and thinks, great, more homework I’m already behind on. The second sees the same post and thinks… actually, no. They think the exact same thing. Because that’s the only reasonable […]
There are two types of women when it comes to AI. The first believes she’s behind. She’s got seventeen browser tabs open, three half-watched tutorials saved for “later,” and a growing list of tools she’s convinced she should have mastered by now. She’s trying. Really trying. The second feels the same way… but she’s been […]
It’s Friday. And if you’ve made it through another week of running your business, showing up online, keeping plates spinning while also remembering to eat something that isn’t toast… you’ve done enough. Before you close the laptop, though, I want to leave you with something. A thought to settle into over the weekend. Something that […]
There are two types of women when it comes to AI education. The first has completed seventeen courses, saved forty-three tutorials, and bookmarked enough “Ultimate AI Guides” to wallpaper her entire home office. She knows about prompt engineering, fine-tuning, and at least four different automation platforms. And yet… she still hesitates before using any of […]
I want to talk honestly about something I think many women in business secretly feel: We’re not lacking ambition.We’re lacking capacity. Because yes — I’m technically a business owner.But I’m also: A mum.A daughter.A school-run-chauffeur.A meal-assembler.Occasional admin assistant to life itself.And the woman everyone asks when they can’t find the scissors. And somewhere in the […]










